Stars in Roberto Coin
In 2007, Roberto Coin signed an unprecedented contract with the top model, Christy Turlington. The agreement stipulated that part of the earnings from jewelry sales and part of Christy’s cachet would be donated to Youth Aids, an organization dedicated to the fight against the HIV virus.
From that moment on, the brand’s jewelry was not just exploding onto the pages of magazines all over the world; it was also beginning to walk the most famous international red carpets.
When Ashley Judd and Salma Hayak, who also embraced the goals of Youth Aids, began to wear Roberto Coin’s collections, they brought the world of celebrities closer to the concept of social responsibility, which Roberto Coin had been practicing long before it became a popular incentive.
The stars fell in love with this jewelry whose untraditional esthetics set it apart from the rest, handmade by artisans, but in harmony with avant-garde technology.
Every jewel is signed with a small hidden ruby. In an era in which trademarks are made to stand out as much as possible, the brand chose to whisper its identity instead of shouting it at the top of its voice, one more sophisticated, unconventional characteristic that makes Roberto Coin’s jewelry a luxurious niche product for the few, a product cherished by celebrities.
Over the years, hundreds of models, singers and actresses have chosen to wear the brand’s jewelry to their public and private events, making some of Roberto Coin’s creations true stars in the world of jewelry.
Written by Angelica Vincenzi