Art Deco Mini and the sea of creativity
- July 18, 2023
When a jewelry collection reaches the peak of its success, the most common choice is to declare it an icon and never touch it again.
This practice is very safe and free of risks but it isn’t the way Roberto Coin does things. In fact, what often happens in our atelier is that Roberto Coin studies the rules of jewelry until he has a deep understanding of them – and then he changes them.
Art Deco is one of the brand’s most beloved collections throughout the world. Its powerful, contemporary design lead Netflix and its writers to feature the collection in the second season of Emily in Paris.
Yet Roberto Coin decided to dive into the great sea of creativity with a different style. Together with our creative team he began looking for a way to extend Art Deco, making it even more attractive, without falling into the classic problem of extending a line – that of taking strength away from the original design.
From this visionary,
non-conformist insight,
Art Deco mini was born.
The pieces in the Art Deco mini line are an explosion of color with the addition of carnelian and lapis lazuli mixed with the turquoise, the malachite, the black jade and the mother of pearl of the original collection. They’re smaller and lighter than the earlier designs.
Having this vast amount of color condensed into extremely light pieces accentuates the playful character of the collection while keeping its iconic silhouette intact.
More color and less volume is a winning balance that shows us once again how creativity needs the courage to pull up its anchors and get lost in the open sea, only to return to shore victorious, with the spoils of a new discovery.
